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Tent-pole (entertainment)
In broadcast programming and motion pictures, a tent-pole or tentpole is a program or movie that supports the financial performance of a movie studio or television network. A tent-pole movie may be expected to support the sale of tie-in merchandise.
==Types==
In the movie business, ''tent-poles'' are sometimes widely released initial offerings in a string of releases and are expected by studios to turn a profit in a short period of time. Such programming is often accompanied by larger budgets and heavy promotion. A tentpole movie, for example, is a film that is expected to support a wide range of ancillary tie-in products such as toys and games.〔''Plastic Reality: Special Effects, Art and Technology in 1970s U.S. Filmmaking'', Julie A. Turnock, ProQuest, 2008. P. 236〕
An example of this strategy in television is to schedule a popular television program alongside new or unknown programming, in an attempt to keep audience viewers watching after the flagship program is over; a prominent example is the long-running ''Star Trek'' franchise.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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